The anime "Bocchi the Rock!" and the mineral water brand "I LOHAS" have announced their second collaboration. Kessoku Band has created their first corporate tie-up song for "I LOHAS," and ahead of the new song's release, they have launched a "Song Offer Movie" and campaign starting on August 1.

"I LOHAS," which promotes the brand theme "Changing the Future Naturally," first collaborated with "Bocchi the Rock!" in 2023, creating original content that trended on social media. This year's second collaboration features Kessoku Band, a band from the "Bocchi the Rock!" story, who have written a new song inspired by "I LOHAS."

The tie-up song, "Boku to Mihanshoku" (Lyrics by Ai Higuchi, Music by Masahiro Tobinai, Arrangement by Ritsuro Mitsui), will be included in the mini-album "Re: Kessoku Band," set for release and digital distribution on August 14. Ahead of the release, a "Song Offer Movie" depicting the behind-the-scenes process of creating the new song will be released on August 1. Additionally, a campaign will be conducted where participants can win original pick-shaped stickers and "Coke ON" drink tickets.

Moreover, tying in with the "rock" theme of "Bocchi the Rock!," a campaign is set to increase the number of winners if the "Song Offer Movie" depicting the behind-the-scenes of the new song creation by Kessoku Band members reaches 690,000 views. Further campaign activities are planned following the new song's release.

Source : ORICON NEWS