The HIP POP/R&B girl group XG is featured in Coca-Cola’s brand-new commercial titled "Muchu Zenkai. XG", which began rolling out across Coca-Cola’s official social media channels on June 4. The TV broadcast of the ad is scheduled to begin in mid-June.

A Message to Youth: Go All In on What You Love

The new commercial delivers a message aimed at young people who may struggle with overthinking or being swayed by others’ opinions. XG encourages them to fully embrace their passions—"muchu zenkai" (meaning “all-in enthusiasm”)—through a commanding dance performance paired with their new song, “MILLION PLACES.”

Highlights: From COCONA’s Cool Classic Car Scene to Group Synergy

The commercial features several captivating moments, such as COCONA stepping into a classic car with a cool gaze, and the group delivering a seamless, high-energy dance sequence. Even off-camera, the group exuded a cheerful and united vibe, chatting between takes and checking monitors together during breaks.

JURIN Shares Her Coca-Cola Love in Interview Segment

During the on-set interview, it was revealed that JURIN is the group’s biggest Coca-Cola fan—she used to buy one every day on her way to school. The members also opened up about their routine before going on stage: they have a “dance party” together and express mutual affection by shouting, “I love you!” before each performance.

"MILLION PLACES" Captures the Longing to Reconnect

The CM’s featured track, “MILLION PLACES,” is described by the members as a song perfect for those times when they miss performing live or want to feel closer to each other and their fans. It represents a strong emotional connection between the group and their audience.

XG Members Share Their "Muchu Zenkai" Moments

JURIN:
“Every moment I’m with XG, I’m in muchu zenkai! Also, whenever we talk about our dreams together, I feel it the most!”

CHISA:
“When I’m preparing for a concert or listening to music, that’s when I feel completely immersed—muchu zenkai!”

HINATA:
“When I see the faces of ALPHAZ (our fans) during a concert, I forget all my worries and dive into the music and the moment—that's muchu zenkai for me!”

HARVEY:
“Doing the things I love puts me in muchu zenkai! And the time we spend performing with all seven of us on stage, united with ALPHAZ, is also a muchu zenkai moment.”

JURIA:
“I think we’re always in muchu zenkai mode. Especially when we’re so focused on practice or our activities that we lose track of time!”

MAYA:
“Even when I’m not working, I’m in muchu zenkai! Whether I’m gaming or relaxing, I enjoy those moments to the fullest!”

COCONA:
“To show ALPHAZ our best selves, I go into muchu zenkai mode, especially during rehearsals leading up to a concert!”

What is XG's pre-concert routine? ORICON NEWS interview video (Japanese)

Source : ORICON NEWS