Ajipon x Doraemon: New Nobita and the Castle of the Undersea Devil Campaign Offers Limited Cap Cover

Mizkan has launched the “Pon! Adventure Campaign,” a collaboration between its seasoning product Ajipon and the film Doraemon: New Nobita and the Castle of the Undersea Devil. The nationwide campaign includes a store promotion where customers receive a Doraemon-themed Ajipon Cap Cover when purchasing two eligible Mizkan ponzu products. TV and web commercials linked to the film’s adventure theme have also been released.

Quick Summary

• Mizkan is running the “Pon! Adventure Campaign” in collaboration with Doraemon: New Nobita and the Castle of the Undersea Devil.
• Customers who purchase two eligible Mizkan ponzu products receive one Doraemon-themed Ajipon Cap Cover while supplies last.
• The cap cover attaches to the Ajipon bottle cap and features the character Doraemon.
• The promotion began rolling out in stores nationwide from early March.
• TV and web commercials connected to the campaign depict Doraemon appearing when the Ajipon cap is opened.

What Is the Ajipon “Pon! Adventure Campaign” With Doraemon?

Mizkan is conducting the “Pon! Adventure Campaign,” a collaboration between its seasoning product Ajipon and the film Doraemon: New Nobita and the Castle of the Undersea Devil.

As part of the campaign, a store promotion offers an original Doraemon-themed Ajipon Cap Cover. Customers who purchase two eligible Mizkan ponzu products receive one cap cover.

The item is designed to attach to the cap of an Ajipon bottle, adding a Doraemon-themed decoration to the dining table. The promotion began rolling out in stores nationwide from early March and will end once supplies are exhausted.

Ajipon and Doraemon Share an Adventure Theme

Ajipon is a long-selling seasoning product first released in 1964. The Doraemon the Movie series, which began with its first theatrical release in 1980, has long depicted adventures in unknown worlds.

The campaign combines the shared image of “adventure” associated with both Ajipon and the Doraemon film series. By using Ajipon in everyday cooking, the promotion proposes experiencing new flavors at the dining table as a kind of food adventure.

Ajipon Commercial Shows Doraemon Appearing From the Bottle

Mizkan also released a TV commercial and web commercial titled Ajipon “Pon! A World of Flavor Expands” (15 seconds).

In the commercial, Doraemon appears when the Ajipon bottle cap is opened. The scene then shows Ajipon being used in dishes such as salmon marinade, salad, stir-fried dishes, and takoyaki.

The commercial portrays how Ajipon can expand the world of flavors in everyday cooking and presents the message, “Will you change your usual flavor with a ‘pon’?”

Story Setting of Doraemon: New Nobita and the Castle of the Undersea Devil

Doraemon: New Nobita and the Castle of the Undersea Devil takes place in an unknown world beneath the sea.

In the story, Nobita and his friends embark on a large adventure together. The narrative involves the Mu Federation, a civilization of underwater people, and the mysterious Castle of the Undersea Devil as the characters face an adventure that could determine the fate of the Earth.

FAQ

Q1: What is the Ajipon “Pon! Adventure Campaign”?
A1: The campaign is a collaboration between Mizkan’s Ajipon seasoning and the film Doraemon: New Nobita and the Castle of the Undersea Devil, featuring a store promotion and related TV and web commercials.

Q2: How can customers receive the Ajipon Cap Cover?
A2: Customers receive one Doraemon-themed Ajipon Cap Cover when they purchase two eligible Mizkan ponzu products at participating stores while supplies last.

Q3: What is the Ajipon Cap Cover?
A3: The Ajipon Cap Cover is a Doraemon-themed item designed to attach to the cap of an Ajipon bottle, adding a decorative element to the dining table.

Q4: When did the campaign start?
A4: The store promotion began rolling out nationwide from early March and will end once the cap cover supplies are gone.

Q5: What is the setting of Doraemon: New Nobita and the Castle of the Undersea Devil?
A5: The film is set in an unknown underwater world where Nobita and his friends encounter the Mu Federation and the mysterious Castle of the Undersea Devil during a major adventure.

Source : ORICON NEWS