A massive 22-meter advertisement honoring Initial D's 30th anniversary has been unveiled in the underground of Shibuya Station, Tokyo. Published by Kodansha, this commemorative campaign highlights a groundbreaking collaboration between the iconic manga and seven major Japanese automakers.

Unprecedented Collaboration with Seven Carmakers

The featured companies—Suzuki, Subaru, Toyota, Nissan, Honda, Mazda, and Mitsubishi Motors—each have a car showcased in the manga. The ad unites these brands under the theme “We Love Cars,” echoing the passion of both the series and the manufacturers.

A New Project D Illustration by Shuichi Shigeno

In the center of the ad is an exclusive, newly drawn illustration by Shuichi Shigeno, his first in over 11 years, portraying Project D. This striking visual juxtaposes vehicles on the left with each brand’s logo on the right, creating a powerful scene for fans and commuters alike.

Event Details and Featured Cars

Display Period: June 9 (Mon) – June 15 (Sun), 2025
Location: Dogenzaka Happy Board A, B1F near Exit A0/A1, Tokyu Den-en-toshi Line Shibuya Station

Featured Cars:
Suzuki Cappuccino
Subaru Impreza
Toyota SW20 MR2
Nissan BNR34 GT-R
Honda NSX
Mazda Eunos Roadster (B6)
Mitsubishi Lancer Evolution IV (CN9A)

FAQ

What is Initial D?
Initial D is a legendary Japanese street racing manga series by Shuichi Shigeno, serialized in Weekly Young Magazine from 1995 to 2013. It follows Takumi Fujiwara and his racing battles on mountain passes.

Where can I see the Initial D 30th anniversary ad?
The 22-meter ad is displayed at Dogenzaka Happy Board A, near Exit A0/A1 at Tokyu Den-en-toshi Line Shibuya Station in Tokyo, Japan.

Which cars are featured in the Shibuya Initial D ad?
The ad showcases seven cars from the manga, each representing a Japanese automaker: Suzuki Cappuccino, Subaru Impreza, Toyota MR2, Nissan GT-R, Honda NSX, Mazda Roadster, and Mitsubishi Lancer Evolution IV.

Is this a permanent installation?
No, the ad is part of a limited-time event running from June 9 to June 15, 2025.

Source : ORICON NEWS