USJ and Pokémon Announce Launch of New Global Project, Promising an “Unprecedentedly Interactive” Experience With Full Executive Comments

The Pokémon new project was officially announced by Universal Studios Japan and The Pokémon Company, signaling the start of a large scale initiative aimed at delivering an unprecedentedly interactive Pokémon experience to guests worldwide.

Universal Studios Japan, operated by USJ LLC, and The Pokémon Company announced on the 22nd that they are fully launching a new Pokémon project. Building on their previous collaborations, the project is described as an innovative, world class initiative designed to create a deeply immersive Pokémon experience.

According to the announcement, the new attraction will offer what is described as an unprecedentedly interactive Pokémon experience. Following its debut in Japan, the project is planned to expand to global locations operated by Universal Destinations and Experiences, headquartered in Orlando, Florida. Further details regarding the project will be announced at a later date.

Executive Comments on the New Pokémon Project

■Mark Woodbury, Chairman and CEO of Universal Destinations and Experiences
“Our collaboration with The Pokémon Company, whose imaginative and innovative content continues to captivate audiences around the world, gives us the power to create extraordinary attraction experiences that exceed guest expectations. Pokémon is one of the most beloved franchises globally. Through this ongoing partnership, we will continue to deliver the captivating world of Pokémon to our guests in innovative ways.”

■Taku Murayama, President and CEO of USJ LLC
“Since October 2021, Universal Studios Japan has worked alongside the immensely talented team at The Pokémon Company to develop a wide range of content, including parades and stage shows, delivering real Pokémon experiences to guests from Japan and abroad. Now, together with Pokémon, a franchise loved around the world, we will create an innovative experience unlike anything before.

We are truly delighted that this global project, which will be shared with the world, begins here at Universal Studios Japan. We believe this initiative will go beyond the boundaries of conventional entertainment, significantly exceed guest expectations, and make a meaningful contribution to society. It truly embodies the spirit of NO LIMIT!, and we sincerely look forward to what lies ahead.”

■Tsunekazu Ishihara, President and CEO of The Pokémon Company
“Since announcing our mid to long term alliance in 2021, we have collaborated with Universal Studios Japan, leveraging their outstanding creative vision and world class technological capabilities to produce various real Pokémon experiences, including the NO LIMIT! Parade and Halloween shows.

As Pokémon celebrates its 30th anniversary this year, we are extremely pleased to officially launch a new project together at this significant milestone. Our mission has always been to enrich both the real world and virtual world through Pokémon. With this project as well, we aim to create a new form of theme park entertainment that offers rich real world experiences, and to continue delivering surprises to people around the globe.”

Source : ORICON NEWS