On October 15, 2024, Bandai Namco Entertainment announced that their latest console game, Dragon Ball Sparking! ZERO, had surpassed 3 million copies sold worldwide within 24 hours of its release on October 10.

This is the first new installment in the Dragon Ball Z Sparking! 3D action fighting series in 17 years, which is beloved by fans globally. The game features a record-breaking 182 characters, each with unique abilities and transformations. Players can fully immerse themselves in battles, experiencing iconic Dragon Ball moments like transforming into Super Saiyan and unleashing powerful ultimate techniques.

Bandai Namco credits the game’s massive success to targeted marketing campaigns tailored to different regions. These included a road tour in North America and participation in game events across Europe, South America, and Asia. The company remarked, “By collaborating with more than 30 overseas offices, we’ve engaged a broader fanbase than ever before. We will continue striving to exceed global fans' expectations with high-quality content and diverse entertainment that can be enjoyed deeply and over time.”

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Source : ORICON NEWS