Starting November 1, Baskin-Robbins will launch the "HELLO ICE CREAM!" collaboration campaign with Sanrio's Hello Kitty, who celebrates her 50th anniversary this year. The campaign will be released in two phases, beginning with Hello Kitty's birthday, and feature nostalgic designs from her history, perfect for long-time fans.

Phase 1: November 1–20

In the first phase, customers can enjoy a Birthday Double Cup featuring two scoops of their favorite ice cream topped with a red bow-shaped chocolate, a nod to Hello Kitty's iconic look. The retro-themed cup showcases designs from Hello Kitty’s debut in 1974, and the first buyers will also receive a limited-edition charm.

Product Overview:
Name: Hello Kitty Birthday Double Cup
Price: Small Double ¥660 / Regular Double ¥910 (tax included)
Sales Period: November 1–20, while supplies last

Additionally, a second Double Cup design will be available with either a monochrome version of past Hello Kitty designs or a cute design featuring Hello Kitty with her twin sister Mimmy and boyfriend Dear Daniel.

Special Sundaes and Party Sets

Another highlight is the Hello Kitty Birthday Apple Pie Sundae, inspired by Hello Kitty’s favorite dessert, made with two scoops of ice cream, whipped cream, apple sauce, pie crust, and chocolate shaped like her face. This sundae comes with a commemorative pick and is served with a fluffy sleeve adorned with Hello Kitty.

Product Overview:
Name: Hello Kitty Birthday Apple Pie Sundae
Price: ¥1,350 (tax included)
Sales Period: November 1–20, while supplies last

For larger gatherings, customers can purchase the Birthday Set, which comes with eight scoops of ice cream in a special box featuring a large Hello Kitty face and designs from her 50-year history. This set includes a soft, flannel Hello Kitty blanket, perfect for fans.

Product Overview:
Name: Hello Kitty Birthday Set
Price: Small ¥2,800 / Regular ¥3,500 (tax included)
Sales Period: November 1–20, while supplies last

Sanrio Official Web Site

Source : ORICON NEWS